Embodied Intelligence Observer

Huawei and Apple bend to a tougher market with foldable phones as memory crunch bites

Industry

Source: SCMP TechPublish time unverified

Highly anticipated foldable launches from Apple and Huawei Technologies next week are expected to offer a much-needed lifeline to a subdued global smartphone market, which is bracing for an estimated 17 per cent decline in 2026. Apple’s September 9 event has the industry watching closely, with expectations building for its first foldable iPhone to take centre stage alongside standard model refreshes and the keynote debut of new CEO John Ternus.

Huawei and Apple bend to a tougher market with foldable phones as memory crunch bites | Embodied Intelligence Observer